Why You Should Use SEO

Search engine optimization (SEO) is a term for optimizing your website so that search engines will be able to find you faster, and also give you a higher ranking. A higher ranking will mean that they will send you more free traffic. And believe it or not, the traffic which the search engines send you, is by far the best traffic which you could hope for.

Eliminate Marketing Costs

When taking small steps to properly naming your links, or building lots of back links you will not have to spend as much money into marketing, as you will be receiving a larger volume of traffic from the search engines.

Now this does not mean that you cannot spend the same amount into marketing, but you won't have to, and still make some great money.

Higher Conversion Rates

If your website is poorly optimized, then the search engines will not be able to send you targeted traffic. This will increase your bounce rate as the visitors will not find what they expected to find, and therefore they will simply leave your site without looking around.

But if you get a lot of highly targeted traffic, then they are much more likely to buy from you, or at least spend more time at your website.

More Traffic

One of the ways you can optimize your website is to build lots of back links to your website. The more back links you have coming in from other sites the more traffic you will get from those back links. Plus, you will also receive more traffic from the search engines, as they will naturally help you to rank higher.

What Can You Do To Optimize Your Website

There are many things which you can do, but one of the most important things which you can do, is to provide your visitors with accurate information. Your meta tags and description tags should always be accurate to the content which is on your webpages.

Your meta description tags contain the information which is displayed in the search results, so always make sure they are accurate, as this is the easiest way to mislead your visitors. This may seem good when you think of the visitors you may get, but in the end you are the one who will end up hurting as the search engines will stop sending you traffic.

It will take some time to build back links and get your webpages optimized, but the end results are well worth it, as you will make a lot more money.

On-Page Optimization

SEO stands for search engine optimization, and it basically helps the search engines to better find your website. There are two types of SEO; on page optimization, and off-page optimization. 

On-page optimization focuses on the content and structure of your website. It is important that you learn some of these strategies even before you build your website. Doing so will save you a lot of time and money in the end, because the search engines will send you free traffic, and so you won't have to spend as much time or money for marketing.

So what exactly is on-page optimization?

On-page optimization basically places relevant keywords on your webpages where the search engines will place the highest value on them. The search engines read your webpage from left to right, top to bottom. So the keywords which are placed at the top of your website are more valuable to them than the ones placed on the bottom.

As a matter of fact, after about 200 words into your content, the search engines will place little or no value on any keywords listed after. So you want to make sure that you get them in within the first 200 words.

The search engines also place a lot of emphasis on the title tag. This is actually the most important place to put your keywords. But, don't add too many to the title as the value decreases with each keyword in the title. So keep the title short, adding one or two keywords at the most for optimum results.

The description of your webpage is the little snippet which the search engines display when your website shows up in the search results. So when writing this, write it in such a way that will entice people to visit your website when it shows up for relevant keywords. Again keep it short; 30 words or less is all that is needed for this area.

The meta keyword tags are not that important as they used to be, simply because webmasters were abusing these. Never list any keywords here that are not in your content, and never repeat one keyword more than three times for one page. You can use single keywords, or keyword phrases.

The URL is another great place to stick your keywords into. And again, you want to keep it focused on one or two keywords at most.

Using these strategies together can help you to improve your rankings within the search engines, and increase your traffic.