How To Thank Those Who Link To You Without Doing a Link Exchange

When someone links to one of my sites, this first thing I want to do is link back to them. But I realized that when I do that, any value that is placed on that link by Google will automatically drop, because as soon as I link back, Google sees that as a link exchange.

Link exchanges are not bad to help increase the traffic to your site, but they will not help you in the search engine rankings.

I thought of a great way to return the favor...and I'm sure I'm not the first one to think about this, but I think it is a great idea!

With all the social media, and social networking sites there are plenty of ways to return the favor and send some traffic to the sites that link to you. Another thing that you can do, is blog about the other site, or add a link back from your blog. This way, they are getting traffic which they otherwise would not get, and the link on their site back to yours will be valued in the eyes of Google.