The New FTC Rules

There is much confusion going on regarding the new FTC rules. They are not very specific as to what is expected of bloggers and affiliate marketers.

I took the time to read the 81 page pdf file, but many questions were still left unanswered. I'm not sure whether I'm supposed to put a little not beside each affiliate link stating that it is such, or if I can simply create a disclosure page and list my affiliate relations there. The rules are very unclear on this.

But perhaps the rules have nothing to do with this...because they focus a lot on paid reviews, and those using testimonies. The rules are quite clear on how to disclose a paid review...it has to be done within each review. Also they are clear on how to use testimonies and disclaimers...stating that they will have to be specific and give a general impression on the consumer.

So perhaps those are the only two major focuses of where they expect to see some change? At this point what I will do is create a disclosure page, and if I see others labeling each affiliate link, then maybe I'll follow suit, but for now I think that is just silly.