Friday, April 30, 2010

Email Marketing Strategies


Email marketing is a fast way to make money if you have a long list of emails that you can market to. They say the money is in the list, and rightly so. 

With email marketing you need an autoresponder which you can get at a low monthly fee. So you may want to wait until you have a significant amount of traffic coming to your website to be able to make the most out of it.

Send Your Email On A Friday

Sending your emails out on Fridays when people still have money will get you more money than if you send it after they spend it. Plus people are more likley to spend on Fridays or on the weekend than any other day of the week. 

Only Seend To Subscribers

never market to anyone who did not subskribe to your list. If your email ends up in too many spam folders or if people complain you may get suspended form email marketing. 

Never Rent A List 

There are many who will rent or sell you their lists of emails but do not fall for this for these emails were accquerd by sommeone else and perhaps in a totaly different market. So by marketing by these lists you risk your emains ending up in spam folders or people complaining. 

Never Send Dulpicates 

Never send duplicate emails, not even if you send them months apart. You can send a promotion twice only if you have some new information. Otherwise people will be annoyed and will opt out and may even complain. 

Be Thorough

Always be thorough in your product description so that there is no guessing as to what you are offering. The prices should be clear and the information should always be accurate. If you happen to send an email with inaccurate information, make sure that you send a follow-up and correct your mistake.

Catchy Subject Line

Your subject line is the only thing your readers see before they open your email. If this line does not prompt or entice them to open your email, guess where it will end up...that's right in the junk  folder or the trash can.

Don't Email Everyday

Last but not least do not send your emails out every day as this may tire your readers and they may decide not to receive your emails any longer. Once or twice a week is all that you need unless you have important information that you need to get out.

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