Thursday, February 4, 2010

Market Research


If you are serious about making money online then it is essential that you do a thorough market or keyword research before venturing into your business. If you don't you could end up with a project which no one was interested in and you just wasted a lot of time. When it comes to online marketing you will soon find out that time is money, and that is the last thing you want to waste.

So by doing a keyword or market research you are basically searching for keywords which are highly sought after but with little competition. If the market is not hot enough then you won't make any money, even if there is no competition, and you want to steer away from these markets. If the market is hot, but the competition is too high, then you won't make any money either because you will just get drowned out by those already dominating these markets.

So you want to find something that is in between, something that will get you on Google's top list within a few days or months so that you can start earning money.

If the market that you want to get into is hot and has a lot of competition then you may need to focus on a niche or micro-niche within that market, and then eventually work your way up to the market level.

There are many tools which you can purchase to help you to do a market or keyword research, but Google has a tool which is free and does an absolutely fantastic job at filtering the results. It is called the "Google Keyword Research Tool." You can access it from the Google website.

The amazing thing about the Google keyword research tool is that not only can you use it for market research to help you determine which market will make you the most money, but you can also use it to find competitive keywords for your marketing ads such as Google Adwords.

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