Monday, January 11, 2010

How To Get More Traffic To Your Site

You can build the best site online, but if you don't have good quality traffic coming to your site, then it won't do you any good. The best kind of traffic that you can get is the traffic which Google and other search engines send, but in order for them to send you traffic, you have to have traffic coming in from other sites.

Google and other search engines rank your site according how much traffic you have coming in, or how many backlinks you have. The reason they do this is because the focus of the search engines is to take their users to good, high quality web-sites, and so they look at how many other sites are linking back to you to determine the worthiness of your site, and send you traffic accordingly.

So how do you go about getting others to link to you? The answer is very simple, but it will take a tremendous amount of work on your behalf.

Quality Content

The most important thing that you can do in generating a good amount of traffic is to create quality content. If your content is of no value, or poorly written, then no one will stick around your site, or link back to you.

But if your content is great, and people are helped by it, they will link back to you. They will blog about it, or just add your link somewhere on their site. People who don't have their own website or blog may participate in online groups or forums and make mention of your site there. Others will email your link to their friends and family so they too can view your content.

When Google and other search engines see that others are voluntarily talking about you, they have no choice but to give you a higher ranking. So you can see the importance of creating quality content.


SEO

SEO stands for Search Engine Optimization, which help the search engines to better find you. There are many SEO strategies which you can apply, but one of the most important ones is adding keywords to your content.

You should always do a keyword research, and decide which keywords you want to optimize for and then add them into your title, description and content. Also when you link back to your site from a blog, forum, or social media site, you want to create a hypertext link and add your keyword when naming the link.

The more keywords the search engines find, either on your site or in hypertext links, the higher you will rank for those particular keywords.


Social Marketing

Social marketing is probably one of the quickest ways to build backlinks and get the flow of traffic started. Social marker is a free tool to help you to add your links to sites like Stumbleupon, Twitter, Digg, Delicious, Propeller and many more.

MySpace and Facebook are also great marketing tools, and are free for everyone to use.


Article Marketing

Article marketing takes a bit more work, but is a great way to generate free traffic and build backlinks. All you do is write an article and submit it to online article marketing directories such as E-zine Articles, Go-Articles, Article Biz, Article City, Article Click, and Best Ezines.

These directories allow you to add your link at the bottom of each article so people can go to your site and get more information. Other webmasters or bloggers are free to use your article on their site provided they keep your link intact, thus generating even more traffic and backlinks.

Another great reason why article marketing is effective, is it helps you to establish your online credibility.


Forums

Participating in forum conversations is another excellent way to generate free traffic. Many people when they have a question they go directly to a forum instead of using the search engines. If you can be the first to answer a question, then you will get traffic through your forum link because people automatically will want to know more about what you have to offer.


Blogging

Starting a blog related to your site is another great way to get traffic. This way when you add new content to your site, you can blog about it from different angle and link back to your site. Blogger is a great platform because it is owned by Google, and so it naturally ranks good within the search engines.

You can also guest write on other people's blogs which will give you a link back to your site in return for writing the content.

Another great way to get traffic from blogs is by commenting on other people's blogs. Try to find a blog which ranks high and be the first to leave a comment which is relative and helpful to the readers. When people see your comment they will want to know more about you and naturally visit your site.


Link Exchanges

A link exchange is where you and another webmaster link to each other; you send them traffic, and they send you traffic.

Link exchanges work to get you more traffic, but they don't necessarily help you to rank higher within the search engines, because Google only looks at one-way links, meaning if sites link to you without you having to link back to them.


Write an E-Book

Writing an e-book and putting your links within the book is another way to generate a good amount of traffic. You can sell the e-book, or give it away for free; you will profit either way, but most likely the results will be better if you give it away for free.


Write

Las but not least, just write. There are many free writing platforms which allow you to post your articles or documents along with links back to your sites. These sites are Squidoo, Hubpages, Scribd, Gather, eHow, HowHub, Tumblr, and Knol.

Start off with one site and build a readership and then move on to the next one. Yes it is a lot of work, but the end result is well worth it.

No comments: